I am way too self-conscious to go outside wearing anything with a label on it. I don't even like the little symbols that come on clothing, let alone actual words.

For example, I bought a diesel t-shirt several months ago. Wore it outside once, to eLuxury, as a joke. Never wore it otherwise. It just didn't fit with anything else.

Felix sees it and goes "Dude! This goes with everything!"

"No, Felix," I say. "It doesn't go. It's too fashionable for the plain clothes, and it's doesn't fit with the fashionable clothes."

"No, you don't understand. It's not SUPPOSED to go with anything. That's why it works."

And he is right.